Built by a former financial aid counselor

The letters that matter.
Written in 60 seconds.

CounselorAI drafts appeal letters, rec letters, and waitlist letters — analyzes financial aid award letters side by side with College Scorecard data — and LetterLens reviews letters you've already written. Spend less time writing and more time with students.

2 free uses on every tool · Cancel anytime

counselorai.app
Appeal Letter
Rec Letter
Waitlist
LetterLens
Aid Calculator
AwardLens
Student: Marcus Williams · UC Santa Barbara
Reason: Changed financial circumstances
Gap: $10,200/year · Father laid off Jan 2025
Generating appeal letter...
JS
Founder
Former Admissions & Financial Aid Counselor
Built by a former financial aid & admissions counselor
10+ years in college access & pipeline programs
Counselors have 20 min/year per student. We give that time back.
Stripe-secured payments

What CounselorAI does

Every tool in the counselor's lane

These are the documents and decisions that take hours and need to be personalized every time. CounselorAI handles them in 60 seconds — so you spend your time on the advising, not the page.

Financial Aid Appeal Letter
4 appeal types — changed circumstances, competing offer, special circumstances, and error correction. Synthesized from 3 AI drafts and verified against a quality rubric. Language tuned to what financial aid offices actually respond to.
60 seconds · Best of 3 drafts
Recommendation Letter
Matches your voice from a writing sample. Accepts student resume for context. Embeds your digital signature. Downloads as PDF or Word. Synthesized from 3 drafts, quality-verified before you see it.
60 seconds · Synthesized + verified
Waitlist Letter
Counselor advocacy letters of continued interest that name specific programs and articulate why this school remains the top choice. Synthesized from 3 drafts in the counselor's professional voice.
60 seconds · Best of 3 drafts
LetterLens
Paste any rec letter and get an honest 9-point rubric review — opening hook, evidence specificity, AI language check, economy check, and a letter score. Tells you exactly what to fix before submission.
2 free reviews
FAFSA Checklist
Not a generic guide — a personalized action plan for this student. Documents to gather, filing strategy, priority deadlines, special circumstance flags, PJ appeal watch, and scholarship leads. Built around the student's actual situation.
Personalized per student
Financial Aid Calculator
Full COA breakdown across up to 3 schools. Separates grants from loans. Loan repayment tied to expected salary and field. PJ appeal flags baked in. AI counselor summary included. No card needed to try.
Instant math · AI summary
Pro features — everything above is free to try
AwardLens Pro
Upload up to 3 award letters. Decodes each one — free money from debt, renewal conditions, PJ appeal opportunities — and compares them side by side. Enriched with live College Scorecard data: acceptance rate, graduation rate, average net price, and median earnings.
Pro feature · Scorecard data included
Scholarship Matcher Pro
Input a student profile and get a tiered scholarship match report — Tier 1 national programs they're eligible for, Tier 2 strong fits, and Tier 3 local opportunities. Searches live scholarship data at generation time. Includes a deadline calendar and essay strategy built around this student's story.
Pro feature · Powered by Student Profile
Student Profile Builder Pro
Build a complete advising profile once, reference it all year. First-gen, low-income, DACA, foster youth, and other background tags built in. Pre-fills every other tool automatically — appeal letters, rec letters, FAFSA checklist, scholarship matcher, and more.
Pro feature · Pre-fills all tools

Why this is different

Built by someone who sat on the other side of the desk

"I've sat on both sides of the desk — as an admissions counselor and a financial aid counselor. I know exactly what language moves an aid office — and what gets ignored."

— Founder · Former Admissions & Financial Aid Counselor · 10+ years in college access & pipeline programs

10+
Years in college access & higher ed advising
3k+
First-gen students supported through college access programs
500+
Students personally advised through the college process
4
States recruited across as a university admissions counselor

How it works

From blank page to ready-to-send

Three steps. No setup. No API key. No technical knowledge required.

01
Fill a short form
Enter the student's key details — situation, traits, scores, or aid figures depending on the tool. Takes 2–3 minutes. Every field has a clear placeholder to guide you.
02
Get your draft in 60 seconds
CounselorAI generates a personalized, professional draft — in the language the right people actually respond to. It streams in live so you see it as it's written.
03
Edit, download, and send
Edit inline, request specific revisions, download as PDF or Word, or open directly in your email client. Every output is a starting point — your judgment makes it final.

Early feedback

What counselors are saying

"The letters sound legitimate. I was skeptical but this actually reads like something I would write — not like a robot tried to write a rec letter."

AC
Aaron C.
Honors Counselor · UC Riverside

"The financial aid calculator alone is worth it. Families always struggle to understand the real cost — this breaks it down in a way they can actually read."

BT
Beta tester
Independent College Counselor

"Appeal season is brutal. Having a tool that already knows what financial aid offices respond to — built by someone who worked in one — is exactly what I needed."

BT
Beta tester
High School Counselor

Privacy & trust

Built for counselors who have to be careful with student data

You handle sensitive information about real students. We designed CounselorAI around that responsibility — not as an afterthought.

Browser-only storage

Student profiles and caseload data are stored in your browser only — never on our servers. We have no access to your students' information. Clear your browser, it's gone.

No AI training on your data

CounselorAI uses Anthropic's Claude API. Per Anthropic's commercial terms, your inputs and outputs are never used to train AI models — not by Anthropic, not by us. Verify at anthropic.com →

Prompts secured server-side

All AI prompts and logic run inside our secure Netlify functions — never visible in your browser's source code. Your API keys and our domain expertise stay on the server.

Counselors are responsible for FERPA compliance. CounselorAI is a tool — not a FERPA-covered institution. You own your students' data and your professional obligations. We provide the infrastructure to handle it carefully. Read our full student data policy →

Simple pricing

Start free. Upgrade when you're ready.

No credit card required for free access. Founding member rate locked forever for early subscribers.

Monthly
Annual Save $149
Free
$0/mo
 
  • 2 free appeal letters
  • 2 free rec letters
  • 2 free waitlist letters
  • 2 free LetterLens reviews
  • 2 free FAFSA checklists
  • 2 free scholarship matches
  • All 6 tools — no card needed
Try free →
Coming soon
$49/mo
Standard rate after founding members close
  • Everything in Pro
  • Team seats for school counseling departments
  • Shared caseload and student profiles
  • Priority support
Get notified →

Annual plan billed as $199/year. Cancel anytime. Founding member monthly rate also locked forever.

Stop writing from scratch.
Start helping more students.

Your students need letters that actually work. Your time is better spent on the advising, not the blank page. CounselorAI was built for exactly this.

Try CounselorAI free →

No credit card · 2 free uses on every tool · Cancel anytime